Poster Ratios, Safe Zones & Social Cards
Keep artist names and dates inside the center 80% safe zone.
Used on directory cards, calendar grids, and Instagram feeds.
Matches printed window posters and vertical social posts.
Stories & Reels; leave top/bottom 250 px clear of UI overlays.
Performance Max, Google Ad Grants & UTM Tracking
https://418project.org/events/autumn-gala?utm_source=newsletter&utm_medium=email&utm_campaign=oct_on_sale
Every public event page outputs clean Schema.org Event JSON-LD and fast WebP assets for 501(c)(3) search campaigns.
Fires purchase conversion values through GTM, GA4, and Meta Pixel so ad bidding optimizes for actual ticket buyers.
`vf-track.js` forwards `utm_*`, `gclid`, and `fbclid` parameters from your host page into embedded checkouts.
Copy-Paste Campaign Templates & Printable Desk Sheet
Download the 3-page desk sheet PDF for box-office clipboards, or copy our 4-week promotional timeline below.
Week-by-week checklist from announce day to post-show thank-you emails.
Publish event page, verify 16:9 & 1:1 posters, and send Artist EPK link to press list.
Send Mailchimp presale/early-bird campaign with `utm_source=newsletter` links.
Email ticket holders doors time, parking/transit tips, and Apple/Google Wallet links.
Thank attendees, share next month’s series pass, and invite non-members to join.
Mailchimp Audience Sync & Segmentation (Beta)
php artisan mailchimp:syncHow opt-in checkboxes, unsubscribe webhooks, and audience tags work across all 4 touchpoints.
Neon One Nonprofit CRM Integration
Field mapping, duplicate matching, live webhooks, and the nightly 04:00 reconciliation check.
Frequently Asked Questions
No — transactional ticket receipts and door reminders still deliver normally.
A concise 3-page desk sheet covering image dimensions, UTM tags, and the 4-week promo countdown.